Intent Mapping Process
Translating raw data into actionable site structure and user-centric architecture
Mapping user intent is a technical process, not a guess. Queries are categorized according to verified intent: informational, navigational, commercial, and transactional. Each type is represented in structured topic clusters. This approach ensures that content meets actual audience needs while minimizing redundancy. Stakeholders benefit from increased transparency and measurable tracking at each mapping stage.
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